Posted by Page Flip | Posted on 30-09-2010| Posted in
In today’s world, the traditional ways of marketing a product or service are slowly decreasing both in use as well as in efficiency. They are less used because of the increasingly high cost associated with them, and they’re less efficient because more and more people get their news and/or buy their things online. In short there’s a definite trend towards going digital in most aspects of life, and this translates into the business world as well.
Thanks to the constantly growing use of the Internet worldwide the concept of online product marketing is becoming more and more popular with all sorts of companies, whether they’re small family run endeavors or big multinationals. This has led to a slew of various ways of advertising one’s product or service on the web ranging from special websites to viral videos. One such way of online product marketing takes the traditional method and updates it to the 21st century with the help of the flash catalog maker.
The traditional way of marketing or advertising one’s product would be to create flyers or brochures, or issue out occasional catalogues with their products, services or promotional sales or what-have-you. This translates into a big monetary cost - the cost of paper, printing and postage. But with a page flip, or an eCatalog as it is also called, all of these costs just aren’t there and that makes it the best way to market your products online.
The process of creating a flash catalog is rather simple, much more-so than you would think. You simply get your catalogue designed by your graphics guy, who will send you the file in PDF format. You can then send that PDF to eCatalog Creator, and we will convert it to a flash catalog for you. You can easily set up the eCatalog on a website and/or send it out to customers on a CD/DVD.
If set up on a website, a page flip eCatalog can be accessed 24x7 from anywhere there’s an Internet connection. This considerably increases the range of clients that will see it, not to mention the fact that this method of marketing your products doesn’t have a limited life-span as physical printed media does. If you choose so, your flash catalog can stay on the web for as long as you want.