Subscribe to RSS Feed

10 Benefits of eCatalog

Posted by | Posted in ecatalog | Posted on 22-05-2012

As each year passes, so does the era of the paper catalog.  Although once popular, and in fact critical for a business, the paper catalog has peaked and is now in decline.  In its place stands a much cheaper and eco friendlier product, the eCatalog.   The eCatalog is an electronic or Flash catalog which allows for a business to distribute its collection of products to customers in a much more effective manner.   The transition from paper to electronic catalogs is fueled by its many advantages in the current marketplace.

  1. The time that it takes to acquire an eCatalog is a fraction of what is spent getting a catalog printed. One can submit the “catalog” electronically as a graphic or a PDF. Then within about 3 days, a final product is sent back to the creator ready to be used on a website or distributed to a customer.
  2. Ecatalogs are the epitome of being ecofriendly.  With all the buzz being about going green, a business can gain benefit from this by utilizing an electronic catalog. These Flash catalogs don’t require any use of paper or similar materials that would cause consumption of trees and the like. Going green is definitely a big advantage.
  3. Paper catalogs are just plain expensive. The cost of inks, printing, etc. is a consideration that must be dealt with in the paper world. eCatalogs soar high above the traditional printing version in terms of cost effectiveness. Additionally, a business would only have to pay for one eCatalog, and doesn’t have to consider a quantity in terms of how many they wish to print.
  4. In order to provide paper catalogs to customers, they have to be mailed out or be distributed in a way that causes the physical catalog to be provided to the customers. In addition to the printing expenses, distribution costs, such as mailing, etc. can be just as expensive as printing the traditional catalogs. With eCatalogs, there are no distribution costs.
  5. Each paper catalog has a limit, and that is, it can only be at one place at a time. Plus, if something happens, such as it gets lost, or thrown out, or even left at another place (home, office, etc.), then the catalog can’t be used. With an online Flash catalog, a customer can simply go back online and download a new one. Sharing an eCatalog with a friend or colleague is easy as well. The customer can just direct someone to the website where it can be downloaded.
  6. Social media in the modern “social age” makes an eCatalog easy to share, distribute, and talk about. Customers can speak to other customers about catalogs, but what about sharing, liking, and tweeting. Facebook, Twitter, and similar social media sites make referring other potential clients easy and very economical for the business with the eCatalog. A great catalog can even go viral and get distributed to the masses, essentially free of charge.
  7. Once an eCatalog has been created, and uploaded to a website, customers don’t have to wait for a catalog. In fact, not only can they have immediate access, but they also have future access 24/7. When someone is shopping, an eCatalog is ready for them to shop, causing a much higher sales conversion, than a paper catalog that reaches a customer long after the shopping experience occurred.
  8. eCatalogs give a business a clear competitive advantage over businesses that don’t have them. In fact, the eCatalog itself is a substantial branding tool. The eCatalog gives a business the opportunity to “speak” to their customers, and provide information about products, policies, and about the company itself. By providing this to their customers, a business can soar above their competition.
  9. eCatalogs are primarily designed using Flash technology. This technology is compatible almost categorically to all Internet users. There are no real limits on access, and in fact, Flash catalogs are the norm, so operating systems, mobile devices and the like are designed to make the customer experience very reliable and enjoyable when reviewing an electronic catalog.
  10. Paper catalogs are perishable. They tear and get drinks spilled on them. The dog eats them, or kids color on them with crayons. Any number of things can happen to a physical catalog. In the electronic catalog world, things like this don’t happen. The eCatalog has considerable more life span than its paper counterpart.

Across the web, smart businesses are finding that using an electronic or eCatalog for their business is simply a smart decision. With winning features such as price point, accessibility, customer loyalty, free distribution, including social media, and even more, businesses are wise to put the small amount of money into their catalogs, and go electronic.

Eco-friendly eCatalog

Posted by | Posted in Page Flip | Posted on 27-08-2010

When the phrase eco-friendly catalog is uttered, not many know what to think or whether or not it is possible that such a thing exists. But the truth is that such a thing does exist and it goes by the name of eCatalog.

The page flip eCatalog is a very simple concept to grasp. Basically, it’s exactly what you might get from printed media, only that it’s completely digitized. This means that it comes with all the advantages that digital media have over physical media, with a significant advantage being a considerable reduction in associated costs.

An eCatalog version can be made out of anything that you can scan into a computer or create with a computer; whether it’s things like magazine and newspapers or books and brochures, anything and everything that would normally be found in a booklet of any kind, on actual paper, can be transformed into an eCatalog.

The option of the page flip eCatalog benefits from a plethora of advantages over printed media, mainly among them being the fact that it doesn’t use paper or ink and this means that all the costs related to acquiring the paper and inks, and the printing costs are entirely non-existent. Not to mention the fact that if you’re in the business of sending your catalogue or brochure out to customers on a constant basis this option will also save you a lot of money in postage costs.

Now you might be thinking that this digital option comes with other requirements like maybe having a dedicated server in order to send them or maybe you need to get special software for your customers to view them. Well, you have nothing to fear because eCatalogs can be easily hosted on your current website’s server or we can host your eCatalog on our server. Also when you’ll want to create a special issue, you can burn the flash catalog on a CD or DVD and give that to your customers. So the digital option increases your catalog’s life span, giving you the option of keeping a certain product online for years to come without having to do new re-prints every time you update your offer.

And there’s another huge advantage to opting for a page flip eCatalog. It is an eco-friendly option which impacts your environmental footprint at several levels. First of all, you won’t be using paper anymore or inks for your products, which means that you’ll be saving a lot of trees in the process of moving towards the digital option. Likewise you’ll be saving on the energy costs related to actually printing your product, not to mention the carbon footprint that mailing them to each of your customers would leave on the environment. This means much more than just saving trees, although that is extremely important, but since you’ll not be using paper anymore you’ll actually be saving on all the water and energy consumption, and of course reducing air pollution that is caused by the paper manufacturing process.

How to Save Paper in School

Posted by | Posted in Save Paper | Posted on 26-03-2010

Schools are one of the places where paper is used in large quantities. Be it notebooks, books, maps, charts, catalogs, notices, circulars or just random paper notes, the school environment is one where there is excessive paper usage - and therefore the possibility of paper wastage. So it’s paramount that educational institutions be proactive in finding ways to save paper in school environments.

One way that schools can significantly reduce their paper consumption is by using digital media as much as possible. Nowadays, most students have access to desktop computers, laptops or smart-phones which allow them to access any and all available digital material with ease. This is a great method that a school can use to save paper.

Going digital will undoubtedly save a lot of money for schools, because they won’t have to invest in printing hundreds of books for certain purposes. They can create a digital version, called a flash catalog or an eCatalog, and then distribute it to the pupils either through e-mail or put it on the school’s Intranet. Then students will have easy access to the study material, and if need be they will be able to print out just the few pages that they need for some reason or another.

Schools tend to print out hundreds of copies of promotional material, such as catalogs and brochures. All such material can be converted to digital page flip catalogs, which can be set up on the school website or send out on a CD/DVD/USB. A page flip flash catalog is interactive and intuitive, and hence works better as a marketing medium. Not to mention the thousands of dollars it can save for the school, since it does not involve any printing or postage costs.

It is also important to make the students aware of the impact that paper production has on the environment. They must understand the importance of recycling paper. Placing clearly marked recycle bins in several places across the school building and grounds will help with this goal immensely because if you make it easy to recycle then the students will most definitely do it. Recycle bins should be placed in strategic locations inside the school. Ideal locations would be the cafeteria, labs and hallways, since that is where students tend to gather. In fact, this idea can be extended further to include items other than paper. Schools can place marked bins for other recyclable material such as aluminum, glass and plastic.

The quantity of paper used in a school obviously depends on the size of the school. In large schools that staff up to 60 teachers, each teacher receives 15,000 sheets of paper for copying purposes, and some might need more. The fact is that close to the school year’s end those quantities are almost completely used up. On top of that, a huge amount of paper is used for administration purposes. So, what needs to be done is to make recycling a must for not only students but teachers and the administration staff as well.

How to Save Paper in Office

Posted by | Posted in Save Paper | Posted on 03-02-2010

Save Paper in OfficeThe office environment has traditionally been one where paper has been used extensively for writing reports, memos, reminders, to do lists, and an awful lot of other official stuff. This means that paper is used in rather large quantities even by the smallest of offices.

Some astonishing facts about paper use

Just 10% of the world’s population (US and Western Europe) uses more than 50% of the world’s paper. Paper consumption in the US and Europe is six times that of the world average. In fact, an average office worker in the US uses close to 10,000 sheets of copy paper each year. This amounts to approximately 4 million tons of copy paper being used annually. Another shocking fact is that junk mail (think unsolicited paper catalogs) and packaging constitutes a large portion of the total paper going into the landfills.

What you can do to save paper in office

Though there is still a long way to go, people have become more environmentally conscious in the past few decades. There has been a conscious effort to save paper in office environments as a way of cutting down on costs related to purchasing paper as well as doing something good for the planet’s ecosystem.

  1. One of the best ways to save paper in office buildings is to use e-mail and telephones as much as possible instead of letters or other paper correspondence. Of course, there will be situations when you’ll have to send actual letters but whenever there is an option to go digital, do it.
  2. Another way to save paper is to print documents only when necessary. Today, we have a plethora of electronic gadgets that help us to carry documents in digital format. You have CDs, DVDs, flash drives, and even your smartphone or iPod to store documents.
  3. Print on both sides of the paper and try to use recycled paper as much as possible. Place recycle bins (with a recycle logo) at appropriate locations in your office. This would be your contribution to help sustain the recycling industry.
  4. Stop writing your daily to-do lists on paper. You can use software to create elaborate to-do lists and sticky notes. If you are using a Mac, iPhone or iPod, you can use the Calendar or Notes application to accomplish this task. If you are on a PC, use Spreadsheet, Notepad or Word to do so.

How a page flip catalog helps save paper in office

Offices tend to print out lots of instruction manuals, brochures, reports etc. for dissemination to the employees, resulting in an awful lot of paper use, not to mention the cost of printing involved. This is a scenario where a page flip catalog, also known as a flash catalog, comes to the rescue.

All office manuals, brochures and reports can be converted to a digital page flip version, which offers the look and feel of a paper publication but without the use of paper. The flash catalog can be stored on the office Intranet so employees may easily view it. It can even be set up on the company’s website so your clients and others concerned may view it on the Internet.

Please help to spread the word and reduce paper consumption by linking to this article from your website. Want to share any tips of your own on how to save paper in offices? Feel free to put 'em in the comments section below!

An online flash catalog, or eCatalog, has a near zilch environmental impact, since it need never be printed.